For more than a decade, Apple has remained as one of the strongest contenders in the field of technology and its development, and production and marketing of tech-related products and gadgets. Apple continues to remain at the top despite facing tough competition from several other contenders who offer the same products at relatively cheaper prices. This is simply because of the sales and marketing strategies that Apple has continued to implement over the years, and has effectively incorporated in the selling of their products, which mostly comprise of tech gadgets, some of which are necessary on a day-to-day basis.
These technical gadgets are sometimes The marketing techniques of Apple has been helpful in ensuring that the products that are marketed by Apple remain at the top and overcome market competition from other similar products, despite the fact that they offer similar features and almost the same functionalities and even priced at a much lower range. So, what are these marketing tactics or marketing strategies of Apple, that make it a name that is popular as well as reliable as a brand in the present times?
Let us know more about these marketing strategies and the marketing lessons that we can learn and incorporate from these strategies:
1. Less is more:
It has been said time and again, that focusing on the main product at hand, i.e., the item that you are showcasing is essential for the product to be promoted in the best way. Apple does exactly this, by featuring the product that they are trying to promote and focusing solely on its essential features. They do not go into the details about where their products are available, or in which stores of Apple these products would be specifically launched. This way, Apple as a brand makes sure that they let their product do all the talking for them.
2. Placement of products:
Where and how you place your products, as well as your presentation of the products, is extremely important when it comes to marketing, in fact, it can be called one of the most integral aspects of marketing of any upcoming or newly launched products. Social media plays an important role in the present times, and it is even better if any social media influencer collaborates with you and promotes your product on a commercial level. In today’s digitized world, social media sites like Facebook, Instagram, and even Snapchat have become essential when it comes to promoting your product. While Apple as a brand is capable of promoting its products on television shows, movies, and theatres, you yourself can start at a lower level too.
3. Leverage positive reviews:
Apple has used this technique of marketing their products both online and offline, on various social media platforms and focuses a great deal on getting positive reviews from their clients, both on the product platforms, and also makes sure that the word-of-mouth promotions about their products are positive because word-of-mouth has a great impact on the overall psyche of the customer. Amazon has also done a great job of keeping its customers engaged so far by building a stable online community.
4. Focus on value, not price:
Although this feature is applicable exclusively for Amazon or any other relatively larger, established brand who know well that they cannot compete with other brands on the basis of the pricing of products but can only focus exclusively on the value for the price they can offer when it comes to the product. In the long run, if your company or brand grows relatively bigger, you will find yourself focusing more on the quality of the product that you have to offer to your loyal consumers and lesser on the pricing or the competition in the market in terms of the pricing that is levied on the products that you have to offer.
5. Make sure you are clear with the values that you are trying to promote:
Once you build a stable consumer base, you can be sure of the fact that they will be wanting to know more about your brand, your ethics and principles, and most importantly, the value system that you are trying to build your brand on. The customer must be well aware of you as a brand and the core values that you have built yourself on. This system of beliefs goes beyond the product – in your packaging, the complete appearance of your products, and the way you market them. This is because you are sending a message through each of your products and your way of promoting them.
6. Keep some amount of mystery in the air about your products:
This is one of the key strategies that has been used by apple in order to make their product more appealing to their customers and quite honestly, it works! When it comes to having product launches and getting important announcements made, they keep certain important details tightly wrapped, keeping their customers wondering about the same. This also helps in building a fan base for Apple who are ever eager to devour the next product that Apple launches because it is something greatly enthralling for them.
7. Animation and visual effects:
This is another important aspect of animation and visual arts in the marketing industry. Animation and the art of visual is something that is applicable in the long run in almost every field possible. Visual effects keep viewers engaged and enthralled, sparking their curiosity and interest in the overall matter. It also helps in promoting the product among people who would not perhaps watch the advertisement but are stunned by the visual effects.